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pA a href=http://qittle.com/ target=_blanktext coupon/a is becoming the more effective and ldquo;greenrdquo; way for businesses to offer coupons to consumers. Often times when a business is marketing via text message, it will provide a special offer to consumers to get them to opt in. Once the consumer has opted in, they will receive this cell phone coupon right to their phone instead of going through the hassle of cutting it out and remembering to bring it at time of purchase. br /br /A text coupon has huge potential for businessesrsquo; advertising efforts. It offers the ability to target market to specific audiencesmdash;only those who are interested in the product and have opted into the service. A company will not waste money on printing coupons that go out to anyone and everyone. Also, as most people carry their cell phone at all times, there will be more of a chance they will have the cell phone coupon at time of purchase. br /br /There are different ways to use these text coupons.nbsp; For instance, a customer might receive an SMS with a numeric coupon code which will then be entered into the store register when a purchase is actually finalized.nbsp; Another way is through MMS, whereby the customer can show the coupon to the cashier who would scan the barcode on the image.br /br /Because a text coupon is delivered right to a consumerrsquo;s phone, it is also more environmentally friendly than printable coupons. A person will have only those coupons that they want and all stored in their handheld device. A text coupon is more convenient and with the rise of smartphones, are the marketing wave of the near future.nbsp;/p
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pa href=http://qittle.com/ target=_blankText marketing/a will soon be the biggest form of marketing for businesses. Much like email was in the early part of this century; text marketing is quickly gaining traction as consumers begin to demand more information directly on their mobile devices. Text marketing is essentially two tools in one./p
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tdbr /First, you have the ability to track all off-line advertisements by having a call to action through text messaging. One example of this is a business placing an ad in the local paper promoting a sale they are having over the weekend. The ad would encourage readers to text the keyword sale to the short code (phone number) to receive 10% off their purchase. The customer would then get an auto response with a code for 10% off that they could take directly into the store. In addition, the business advertising the promotion would be able to measure how effective the ad was in comparison with the other marketing tools it uses./td
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tdbr /The second part of text marketing is building a database that a business can use to send offers and updates via a href=http://qittle.com/ target=_blanktext messages/a right to clients mobile devices. A database is cost effective because the customers have opted in and want to receive the messages. Email marketing also uses a database much like this but the industry average open rate is close to 2% while the text message open rate is estimated near 98%. Since most people carry their phones on them at all times, it is much easier to open a text message than an email, which for many people, is only received on a PC./td
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tdbr /Globally, there will soon be more than 2 billion people that own cell phones, including more than 200 million in the United States. Text marketing is a direct, personal and effective marketing medium, producing unparalleled exposure to your products and services. Is your business ready to communicate to this market via text messaging?/td
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