Disturbing PETA Video Shows The Agony Of Angora
The Pain of Waxing Doesn’t Even Begin to Compare to That of Rabbits in the Angora Industry
For Immediate Release:
June 10, 2014
Beijing — Imagine having wax applied to your body and then having your body hair ripped out after the wax dries. This pain doesn’t even begin to compare to the pain that angora rabbits endure when their fur is ripped out by the fistful as the animals scream over and over again in pain. Thanks to a brand-new PETA video created by award-winning agency Lowe and Partners and produced by Great Guns, you can see it being done to other people as they wince and struggle. It concludes with the plucking of a live rabbit as the animal screams in pain and another rabbit—just plucked—in shock and able to move only her head inside her tiny, filth cage. The rabbit footage was shot in China—the source of 90 percent of the world’s angora fur. After they endure this process every three months for two to five years, their throats are cut and their skin is ripped from their bodies.
“Our new video gives people just a taste of the suffering involved in angora production. PETA is appealing to shoppers around the world never to buy items that include angora fur,” says PETA Asia Vice President Jason Baker. “If the label on a sweater or scarf says ‘angora,’ remember the gentle rabbits whose fur was cruelly ripped out of their skin—and then leave the product on the rack.”
Rabbits who have their fur cut or sheared also suffer: During the cutting process, their front and back legs are tightly tethered—a terrifying experience for any prey animal—and the sharp cutting tools inevitably wound them as they struggle desperately to escape. All the rabbits spend their solitary lives in barren wire cages that harm their sensitive feet. They’re denied solid flooring, bedding, and the vital companionship of other rabbits.