Birds Are Hit, Shocked, Killed, Plucked, and Skinned for Retailer’s Ostrich-Leather Bags and Couches

For Immediate Release:
24 May 2016

Hong Kong — A nearly naked PETA Asia supporter—clad only in lingerie, with “Skin Is Skin” written across her torso and holding a sign reading “Shop Vegan”—will take to the streets outside a Prada store to call on the retailer to drop cruel ostrich-skin bags from its shelves. Members of Coexistence of Animal Rights on Earth (CARE) will also join the protest.

Where:           In front of Prada, 447, Apgujeong-ro, Gangnam-gu, Seoul

When:             Wednesday, May 25, 12 noon sharp

PETA—whose motto reads, in part, that “animals are not ours to wear”—recently released the first-ever exposé  of the highly secretive industrial ostrich-slaughter industry, in which young ostriches are kept in barren dirt feedlots until they are trucked to slaughterhouses. The 1-year-old birds are then turned upside down in a stunner and ejected to have their throats slit, and their feathers are plucked out, creating the bumpy-textured skin used in Prada’s handbags and store sofas.

“Every ostrich-leather bag and sofa in Prada’s stores represents smart, sensitive, and curious young birds who were shocked, slaughtered, plucked, and skinned,” says PETA Vice President of International Campaigns Jason Baker. “PETA is calling on shoppers to steer clear of Prada’s pockmarked purses and instead choose from the many stylish cruelty-free accessories available from kinder retailers.”

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