Sexy ‘Mermaid’ Tian Yuan In New PETA Ad: ‘Fish Are Friends, Not Food’

Multitalented Entertainer Sings the Praises of Going Vegan

For Immediate Release:

March 12, 2013

Beijing — You’ve seen her light up the screen in such films as Butterfly, and you’ve seen her wow audiences as the lead singer of Hopscotch, but you’ve never seen her like this before: Wearing the tail of a mermaid and seemingly lying on the ocean floor next to the caption “Fish Are Friends, Not Food. Go Vegan!” actor, singer, director, and novelist Tian Yuan appears in a brand-new ad for People for the Ethical Treatment of Animals (PETA) Asia. Beautifully shot by ace photographer Tong Meng, the ad aims to show that fish—like all animals—have a strong will to live and deserve respect. That’s why the vegan beauty won’t eat fish—or any other animals.

“I discovered that I started to build a deeper connection with the essence of things,” says Yuan in her previously released PETA interview about why she went vegan. “I believe everyone has the ability to be compassionate. … If you can live a healthy life without hurting animals, why don’t you make such a choice? I think it’s a way to be responsible for oneself as well as having a healthy lifestyle.”

Fish are intelligent animals who experience fear and distress when they are hooked or netted and pulled from the water. Scientific studies confirm that fish are sensitive beings who feel pain, just as humans and all other animals do. Fish live in groups with social hierarchies, form bonds and cooperate with other fish, and have impressive memories. Some of them can even use tools and tell time. On fishing vessels, they are left to suffocate to death or are cut open while still alive. At slaughterhouses, cows, pigs, chickens, and other animals killed for their flesh are hung upside down, have their throats cut, are skinned alive, and are often scalded to death while they’re still conscious.

The makeup for the ad was done by volunteer makeup artist Huang Shengjie, and the styling was done by Chen Xingru.

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