Social Media Stars Team Up With PETA to Promote Plant-Based Meals

For Immediate Release:
June 22, 2016

Hong Kong – Members of Hong Kong–based group V Girls Club will be the latest to dress as “Lettuce Ladies” for PETA this Thursday. The social media stars will wear bikinis, skirts and dresses – all made from fresh lettuce leaves – and hold a sign that reads, “Turn Over a New Leaf. Go Vegan”.

When:            Thursday, June 23, 1 pm

Where:           The junction of Hennessy Road and Jardine’s Bazaar (opposite the Sogo Department Store), Causeway Bay

“With so many delicious alternatives to meat and dairy foods readily available, it’s easier than ever to satisfy cravings while protecting animals and the environment,” says PETA Vice President of International Campaigns Jason Baker. “PETA encourages anyone who’s impressed by our sexy ‘Lettuce Ladies” energy and vitality to experience the benefits themselves by going vegan today.”

Angie Palmer – a fitness trainer who formed the group last year – and the V Girls Club release fun, quirky videos of themselves trying out vegan recipes, restaurants and products. The group has built a following of members who are called “Earthlings” – through social media and events such as picnics and restaurant trips.

As noted by PETA – whose motto reads, in part, that “animals are not ours to eat” – going vegan saves many animals each year from daily suffering and a terrifying death, and it reduces the risk of developing heart disease, diabetes, obesity and cancer. Vegan meals are also “greener”, as raising animals for food is a leading cause of water pollution and land degradation, and the United Nations has concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

For more information, please visit PETAAsia.com, and follow us on Weibo.com/PETAAsia and WeChat (PETA_Asia).