Company Fashions Grow-Your-Own-Veggies Bra!

Posted on by Ashley Fruno

That’s right! Triumph International, a prominent Japanese producer of novelty lingerie, recently unveiled its latest creation: a brassiere that can help you grow crops! The undies—which, ahem, can double as cups (no pun intended!)—are designed to encourage urbanites to grow their own veggies and are part of the company’s annual commitment to release delicates reflecting the concerns of Japanese society.

A model wears Triumph International's Grow-Your-Own-Rice bra in Tokyo May 12, 2010. The bra, which transforms into a rice growing kit, allows the wearer to cultivate rice anytime, anywhere. It was created in hopes that more people will become familiar with farming and develop awareness of the importance of agriculture, the lingerie maker said. REUTERS/Yuriko Nakao (JAPAN - Tags: AGRICULTURE FASHION SOCIETY)

For those of you who have only recently gone vegetarian, the lingerie is one creative way to help you follow your new diet! Fortunately, you don’t have to grow your own to do the right thing for your health, the environment, and animals! With so many options available these days, going vegetarian is easier than ever! For information, tips, and recipes, visit And don’t forget to take the Pledge to Be Veg. After you do, we’ll e-mail you our favorite tips for making the switch to a vegetarian diet.

Posted by Ashley Fruno