Victory! Momo Bans Badger Hair After Push From PETA 

Taipei — Following a PETA video exposé of the badger-hair industry showing animals spinning in circles inside dirty cages before workers slit their throats, Taiwanese retailer Momo banned badger-hair makeup brushes.

 A badger confined to a tiny wire cage. Photo credit: PETA 

“On badger-hair farms, these animals are deprived of the opportunity to dig, forage for food, choose mates, or do anything else that would make their lives worth living,” says PETA Senior Vice President Jason Baker. “PETA urges other retailers to follow Momo’s lead by banning the sale of badger hair and asks the public to buy only synthetic, animal-friendly brushes.”

PETA’s investigation into the Chinese badger-hair industry revealed that the caged badgers exhibited behavior patterns indicative of severe psychological distress, such as pacing back and forth. Many badgers suffered from untreated injuries, and one was even missing a leg. Slaughterhouse workers beat screaming badgers over the head with anything they could find, including a chair leg, before slitting their throats. Other badgers were captured illegally using snares, even though they’re a protected species.

Momo is among nearly 100 companies—including L’Oréal, Procter & Gamble, Morphe, NARS, and Bonanza—that have banned the sale of badger-hair brushes.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview.  For more information, please visit PETAAsia.com or follow the group on X (formerly Twitter), Facebook, or Instagram.

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