Media Officer and Social Media Coordinator

Position Objectives:

  • To develop and maintain relationships with media professionals and establish an approach for pitching stories to them
  • To find opportunities to promote animal rights through television, radio, and print outlets and the organization’s social media platforms
  • To generate media coverage for the organization’s activities, including by acting as a spokesperson and coordinating news releases and media statements
  • To manage the complex and diverse online marketing projects that promote the organization’s mission

Term of Employment:


Reports To:

Vice President of PETA Asia

Primary Responsibilities and Duties:

  • Develop and work with colleagues to create regional and country-specific marketing and media plans and ideas to reach audiences for various celebrity campaigns, video launches, investigations, news conferences, and news releases
  • Identify, contact, and develop professional relationships with appropriate media outlets and journalists for coverage of issues and campaigns
  • Maintain and update a media database
  • Prepare news releases and media statements and, if needed, have them translated and make follow-up calls to media outlets
  • Track and analyze the results of each media pitch and adjust efforts accordingly
  • Develop and execute strategies to help the organization’s web content reach targeted audiences
  • Help generate content for the organization’s digital assets, including website articles, online advocacy and pledges, and social media platforms
  • Create and distribute e-mail content to the organization’s members and supporters
  • Act as a spokesperson and give interviews when required
  • Perform any other duties assigned by the supervisor


  • Thorough commitment to and extensive knowledge of animal rights issues and campaigns
  • Demonstrated exceptional communication skills and written and oral skills in English
  • Some knowledge of or experience with media relations preferred
  • Extensive experience managing social media pages with proven success in fostering engagement
  • Excellent research skills
  • A sense of urgency and an ability to take initiative and follow through
  • Proven ability to work well under pressure and within tight deadlines
  • Ability to deal with a variety of people in a professional manner
  • Proven ability to work both independently and as part of a team
  • Must be vegan
  • Supportive position with respect to PETA’s philosophy and the ability to advocate for the group’s positions on issues in a professional manner

How to Apply

Deadline for this position is: June 1, 2024

To apply for this position, please click below. Because of the high number of submissions that PETA Asia receives, applications are not accepted by other means.