Media Officer and Social Media Coordinator

Position Objectives:

  • To develop and maintain relationships with media professionals and establish an approach for pitching stories to them
  • To find opportunities to promote animal rights through television, radio, and print outlets and the organization’s social media platforms
  • To generate media coverage for the organization’s activities, including by acting as a spokesperson and coordinating news releases and media statements
  • To manage the complex and diverse online marketing projects that promote the organization’s mission

Term of Employment:


Reports To:

Vice President of PETA Asia

Primary Responsibilities and Duties:

  • Develop and work with colleagues to create regional and country-specific marketing and media plans and ideas to reach audiences for various celebrity campaigns, video launches, investigations, news conferences, and news releases
  • Identify, contact, and develop professional relationships with appropriate media outlets and journalists for coverage of issues and campaigns
  • Maintain and update a media database
  • Prepare news releases and media statements and, if needed, have them translated and make follow-up calls to media outlets
  • Track and analyze the results of each media pitch and adjust efforts accordingly
  • Develop and execute strategies to help the organization’s web content reach targeted audiences
  • Help generate content for the organization’s digital assets, including website articles, online advocacy and pledges, and social media platforms
  • Create and distribute e-mail content to the organization’s members and supporters
  • Act as a spokesperson and give interviews when required
  • Perform any other duties assigned by the supervisor


  • Thorough commitment to and extensive knowledge of animal rights issues and campaigns
  • Demonstrated exceptional communication skills and written and oral skills in English
  • Some knowledge of or experience with media relations preferred
  • Extensive experience managing social media pages with proven success in fostering engagement
  • Excellent research skills
  • A sense of urgency and an ability to take initiative and follow through
  • Proven ability to work well under pressure and within tight deadlines
  • Ability to deal with a variety of people in a professional manner
  • Proven ability to work both independently and as part of a team
  • Must be vegan
  • Supportive position with respect to PETA’s philosophy and the ability to advocate for the group’s positions on issues in a professional manner

How to Apply

Deadline for this position is: December 1, 2021

To apply for a position with People for the Ethical Treatment of Animals (PETA) Asia, please click below. Because of the high number of submissions that PETA Asia receives, applications are not accepted by other means. Depending on your experience and your country of residence, some positions may require you to work as an independent contractor. Independent contractors are not employees and are not entitled to benefits.