Artist Mei Le Asks People To Say ‘No!’ To Fur In New PETA Ad

Renowned Artist Says Animals Are Friends, Not Clothing

For Immediate Release:

May 19, 2014

Beijing — Animals killed for their fur are clubbed, are electrocuted, or have their necks broken, and many are skinned alive. None of these atrocities sits well with artist Mei Le, who just shot a hard-hitting anti-fur ad for People for the Ethical Treatment of Animals (PETA) Asia. In the ad, Mei is wearing a fur collar from a coat donated by a person who had a change of heart (PETA welcomes all such donations). The caption reads, “Say ‘No’ to Fur—Be Nice to Animals.”

“Fur belongs only on the back of its original owner,” Mei says. “We should get rid of our barbaric mind-set that we’ve gotten used to for so long and awaken the humanity and love within us.”

Investigations of fur farms in China, which is the world’s largest fur exporter, revealed that workers pulled rabbits from cages by their ears and shot them in the head with electric stun guns while the animals kicked and screamed. Video footage from another investigation documented that workers slammed foxes and raccoon dogs to the ground before skinning them while many were still alive. Each year, millions of cats and dogs in China are strangled or bled to death for their fur. There are no penalties for abusing animals on fur farms in China.

Mei’s art includes videos, installations, and silkscreen printing. His works have been exhibited in China and overseas, including at Art Basel in Hong Kong and Art Toronto. He also works as a professional photographer and has contributed to China Daily, Time Out Beijing, Robb Report, The Bund, ELLE China, Esquire China, and other publications. He is especially famous for his portraits.

Mei joins a growing list of celebrities—including Sun Li, Li Xiaoran, Liu Xiaoqing, P!nk, Bo-Lin Chen, Penélope Cruz, and Chris Anderson—who have teamed up with PETA or our affiliates to speak up for animals used for fur.

PETA encourages any former fur-wearer who has since shunned the garments to donate them to PETA in order to help us educate others about the hideous cruelty of the fur industry. If you would like to donate, please send an e-mail to [email protected]. For more information, please visit