Bo-Lin Chen Asks Fans To Forgo Fur In New PETA Ad And Shocking Video

Award-Winning Actor Sticks Up for Rabbits

For Immediate Release:

February 19, 2013

Taipei — Flashing his trademark smile while comforting a fluffy rabbit next to the caption “Love Bunnies—Don’t Wear Them,” actor Bo-Lin Chen appears in a brand-new ad for People for the Ethical Treatment of Animals (PETA) Asia. His point? That fur belongs only on the backs of its original owners and that the fur industry is one of the most hideous businesses on the planet. Bo-Lin—who won seven Golden Bell Awards for his performance in the TV drama In Time With You—eagerly took time out of his busy schedule to shoot the stunning ad as well as a video in which he talks about the cruelty of the fur industry.

“Rabbits, foxes, minks, and other animals are clubbed or electrocuted, held upside down, and then skinned—sometimes while they’re still alive—just so that humans can wear their fur,” says Bo-Lin in his exclusive interview with PETA. “All living beings deserve better than that. We’re all citizens of this planet, and we should be as kind to animals as we would have them be to us.”

Investigations of fur farms in China, which is now the world’s largest fur exporter, revealed that workers pulled rabbits from cages by their ears and shot them in the head with electric stun guns while the animals kicked and screamed. The rabbits were then hung upside down and decapitated. Video footage from another investigation documented that workers slammed foxes and raccoon dogs to the ground before skinning them. After they had been skinned, some of the animals were shown panting and blinking. Each year, millions of cats and dogs in China are strangled or bled to death for their fur, which is often mislabeled as the fur of other species before it is exported. There are no penalties for abusing animals on fur farms in China.

In Sweden, investigators have found minks on fur farms suffering from severe psychological distress, spending their days bobbing their heads and pacing. Many minks even resorted to self-mutilation and cannibalism. In the U.S. and other countries where animals are commonly trapped for fur, the traps slam shut on the animals’ limbs, painfully cutting into the flesh and mutilating the animals’ feet or legs. Most trapped animals die from blood loss or infection. The remaining ones are killed by trappers. Other animals with no economic value for the fur market—such as birds, cats, dogs, and even endangered species—are killed or left to die.

Bo-Lin’s ad and video were shot by ace photographer Joshua Lin and videographer Kate Lin, styling was done by Ming Ming, and makeup and hair were done by Kim Huang.

Bo-Lin joins a growing list of celebrities—including Sun Li, Liu Xiaoqing, Penélope Cruz, Pink, Dave Navarro, and Chester Bennington—who have teamed up with PETA to speak up for animals used for fur.

A broadcast-quality version of Bo-Lin’s video can be downloaded here. For more information, please visit