MEDIA ALERT – MEDIA ALERT – MEDIA ALERT
PETA Will Reveal How Birds Are Hit, Shocked, Killed, Plucked and Skinned for Retailers’ Ostrich-Leather Bags and Couches
What: PETA’s life-size “ostriches” want their skin back and will therefore stand guard outside the Hermès and Prada stores at Pavilion Kuala Lumpur shopping mall on Tuesday with signs proclaiming, “Bag Cruel Ostrich Leather”, as other PETA members hand out leaflets to passers-by.
PETA – whose motto reads, in part, that “animals are not ours to wear” – recently released the first-ever exposé of the highly secretive industrial ostrich-slaughter industry, in which young ostriches are kept in barren dirt feedlots until they are trucked to abattoirs. The 1-year-old birds are then turned upside down in a stunner, are ejected to have their throats slit and have their feathers plucked out, creating the bumpy-textured skin used in Prada’s handbags and store sofas.
“Every ostrich-leather bag and sofa in Hermès’ and Prada’s stores represents smart, sensitive and curious young birds who were shocked, slaughtered, plucked and skinned”, says PETA Vice President of International Campaigns Jason Baker. “PETA is calling on shoppers to steer clear of Hermès’ and Prada’s pockmarked purses and instead choose from the many stylish cruelty-free accessories available from kinder retailers.”
When: Tuesday, 19 April, 12 pm sharp
Where: Outside Hermès and Prada on Jalan Bukit Bintang, Pavilion shopping mall
Your coverage is invited.
Broadcast-quality video footage from the investigation is available upon request. For more information, please visit PETAAsia.com.