Lane Crawford Shines Ahead of Golden Week: Brand Drops Badger-Hair Following PETA Exposé

Hong Kong — As over a million shoppers flock to Hong Kong for Golden Week (October 1 – 7), heritage brand Lane Crawford is giving them one more reason to celebrate: the luxury retailer has stopped selling brushes made from badger hair after seeing PETA’s new exposé of the cruel industry. The eye-witness footage was captured at eight farms across China, revealing stressed badgers with bloody, open wounds, pacing constantly from side to side inside tiny, filthy cages, chewing wires, and frantically digging at the floor to escape.

“Golden Week shoppers can now browse Lane Crawford knowing that badgers weren’t beaten and stabbed for the brushes on its shelves,” says PETA President Jason Baker. “PETA is calling on every retailer to follow its compassionate lead and on shoppers to choose synthetic brushes that leave badgers in peace.”

Credit: PETA

In the footage, a conscious badger is beaten and stabbed, and writhes and groans for more than three minutes as a worker strikes them, stabs them in the chest with a knife, and slices their body open. Lane Crawford joins major retailers, including Target, Ulta Beauty, Neiman Marcus, Michaels, and Kohl’s, that have dropped badger-hair brushes after seeing PETA’s exposé.

In nature, badgers are social animals who often live with their families and build elaborate underground homes with separate areas for sleeping and eliminating. On the farms documented in the exposé, cages deny them opportunities to dig, forage, or otherwise engage in natural behavior. High-quality synthetic options are readily available for makeup, shaving, and painting, making brushes made with animal hair unnecessary.

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—points out that when it comes to the ability to feel pain, hunger, and thirst, a badger is a dog is a boy. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or LinkedIn.