PETA Launches Realistic Chicken Truck Set to Startle Texas Chicken’s Diners

What:             In a first of its kind in Asia, diners on their way into Damansara Utama’s Texas Chicken are in for an eyeful and earful on Tuesday, when “Hell on Wheels” – PETA’s life-size, realistic chicken transport truck covered with images of real chickens crammed into crates on their way to slaughter and bearing the message “see the individual” – will bombard them with actual recorded sounds of the birds’ cries along with a subliminal message every 10 seconds suggesting that people go vegan.

The vexatious vehicle’s arrival comes amid the continuing spread of bird flu worldwide – which has resulted in the killing of at least 86,000 chickens in Malaysia since 2018. PETA points out that breeding and raising animals for food creates hotspots for outbreaks of potentially deadly zoonotic diseases.

“Behind every chicken sandwich is a terrified individual who was crammed onto a truck, hauled to a slaughterhouse, and violently killed just to satisfy a fleeting taste of their flesh,” says PETA President Jason Baker. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken or eggs to remember that these industries are cruel to birds and a threat to public health and that the only kind meal is a vegan one.”

During this regional tour, the truck will distribute and make stops throughout Petaling Jaya and Kuala Lumpur before going to Singapore, Bangkok, and Japan later in the year.

Where:           Outside Texas Chicken, 1G, Jalan SS 21/1a, Damansara Utama, 47400 Petaling Jaya, Selangor (See the Google Maps link here.)

When:             Tuesday, 31 March, 12 noon

Interviews will be available on site and remotely.

Credit: PETA

Why:               Chickens form complex social structures, dream when they sleep, and worry about the future, just as humans do. Yet in the meat industry, chickens are confined by the tens of thousands to severely crowded, filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. Hens used for egg production are crammed together inside wire-floored cages, where they don’t even have enough room to spread their wings. At slaughterhouses, mechanised blades slit their throats – often while they’re still conscious – and many are scalded to death in de-feathering tanks.

PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any other way” – points out that Every Animal Is Someone. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.

#