PETA’S Gorgeous ‘Lettuce Lady’ To Bring Vegan Message To Manila

Clad in an Exotic Gown Made of Lettuce Leaves, a PETA Supporter Will Hand Out Free Vegan/Vegetarian Starter Kits

For Immediate Release:

February 23, 2015

Manila — Appearing in a spectacular full-length gown made of fresh lettuce leaves and holding a sign that reads, “Turn Over a New Leaf. Go Vegan,” a People for the Ethical Treatment of Animals (PETA) Asia supporter will hand out copies of PETA’s vegan/vegetarian starter kit to passersby.

Date:   Tuesday, February 24

Time:  12 p.m. sharp  

Place:  Plaza Lacson, Sta. Cruz, Manila (in front of BPI and near Carriedo LRT Station)

Filled with helpful tips for making the transition to a cruelty-free lifestyle, delicious vegan recipes, and a list of the best vegetarian restaurants, PETA’s free vegan/vegetarian starter kit is the go-to resource for anyone who is looking to explore vegan foods. PETA has already distributed more than 10,000 copies of the guide since it was launched just a few weeks ago.It details the suffering of billions of animals who are raised and killed for food. In addition, the consumption of meat, eggs, and dairy products is a leading contributor to climate change, resource depletion, pollution, and even world hunger.

Waste, antibiotics, and pesticides from factory farms and slaughterhouses contaminate water sources. Farmed animals produce 13 billion metric tons of excrement a year—that’s 48 times as much as the world’s human population produces. Much of the world’s water supply is quietly being diverted to animal agriculture—even desert nations in Africa and the Middle East are pouring what little water they have into meat production. Each day, animal agriculture consumes a shocking 2.5 trillion liters of water—enough for everyone in the world to take eight showers.

Meat production also wastes food that could be used to feed people. It takes up to 16 kilograms of grain to produce just 1 kilogram of meat, and animals raised for food consume nearly 1 billion metric tons of human-edible food every year. That’s enough to feed about half the world’s population. By raising animals for food, we’re condemning people around the world to starvation.

More than 800 million farmed animals are slaughtered for food in the Philippines every year. Most animals raised for food are confined to filthy, crowded enclosures and denied everything that is natural and important to them. On factory farms and in slaughterhouses, chickens have their throats cut while they’re still conscious, piglets are castrated and have their tails cut off without being given painkillers, and cows are hung upside down and often skinned while they’re still alive and able to feel pain.

“We’re asking people to turn over a new leaf and go vegetarian,” says “Lettuce Lady” Marie Gonzalez. “With so many delicious alternatives to meat readily available, it’s easier than ever to enjoy great food without causing animal suffering.”

For more information, please visit