Nearly 40 Global Fashion Brands Have Banned Cashmere Since PETA Exposed How the Fiber Is Obtained

For Immediate Release:
January 7, 2020

Ulaanbaatar — Singer and animal activist Nominjin is using her powerful voice to speak up for goats violently abused and killed for cashmere in Mongolia by narrating a People for the Ethical Treatment of Animals (PETA) investigative video exposing the industry.

“I am heartbroken to see the extreme abuse and violent killing of goats by herders in my country. Since our transition to a market economy, the concept of Mongolians having compassion towards animals has been largely forgotten,” says Nominjin. “Goats suffered at every farm and slaughterhouse in Mongolia visited by PETA’s investigators. To hear them cry out in pain while workers pin them down and tear their hair out brings tears to my eyes. There’s nothing luxurious about clothing that hurts animals. The suffering that gentle goats go through just for cashmere sweaters and scarves is something that I don’t ever want to support, which is why I refuse to wear cashmere. There are now so many alternatives to cashmere and other animal clothing products that are just as fashionable and durable, usually less expensive, and certainly far less harmful to animals and the environment. It’s a no-brainer! I urge every compassionate human being to buy only animal-free clothing to keep warm.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that globally, nearly 40 fashion brands, including VAUDE, H&M, Columbia Sportswear Company, and Mountain Hardwear, have made the compassionate decision to ban cashmere after watching PETA’s investigative footage.

Broadcast-quality video footage from PETA’s investigation is available upon request.

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