Model Joanna Krupa Shares the Truth Behind the Wool Industry

Posted on by PETA

Actor and reality star Joanna Krupa is used to turning heads, but not quite like this. In a chilling ad, she appears battered, bruised and naked holding a “sheep” who is bloodied from being beaten and abused for wool. Violence on wool farms is not exclusive to the shearing sheds featured in the below video. In every one of PETA US’ five exposes of wool farms in Australia and Argentina, they have seen the same thing: sheep are punched, dragged through their own urine, and cut and sewn together without any painkillers, and some are even killed.


When Joanna learned about the suffering and abuse that sheep endure in the wool industry, she was inspired to become involved. She says, “PETA educates me …. I had no idea that people were so cruel. They beat these sheep …. [A]t least a human being can ask for help, can call the police …. An animal can’t”.

Watch her exclusive behind-the-scenes conversation:

Just like cows and dogs in the leather industry and rabbits in the angora industry, sheep raised for wool suffer greatly. These gentle animals are often beaten, kicked and mutilated so that their wool can be made into sweaters, coats, scarves, gloves and boots. Compassion is always the best fashion statement that we can make for animals. Get rid of any wool or shearling clothing and accessories that you have in your wardrobe.

Do your part for animals. Sheep are known for being docile, gentle animals, which makes their abuse even more unbearable to imagine. Compassion will always be in fashion, and having a heart is easier than ever. With vegan clothes, shoes, handbags, and accessories in high demand, both major fashion houses and everyday retailers are jumping on board the cruelty-free trend, making these items easily accessible.