‘Birds’ to Ruffle H&M’s Feathers Over Down Industry Exposé 

What:             Wearing giant “duck” masks and gloves, a flock of PETA supporters will swoop down on a local H&M store tomorrow to call out the company’s use of cruelly produced down. 

The action follows PETA Asia’s recent investigation into Vietnamese duck farms and slaughterhouses that sell “responsible” down for H&M. The damning exposé shows ducks suffering from gaping and bloody wounds, languishing in lots strewn with feces and in dirty sheds, and being stabbed in the neck while still completely conscious. Many of the birds continued to move for more than a minute after workers cut their necks. 

“Ducks just want to forage, swim, and fly with their mates, yet H&M is having them crammed into filthy pens and hacked apart,” says PETA Senior Vice President Jason Baker. “This cruelty can only be avoided by cutting ties with the down industry, so PETA is urging H&M to stick to the animal-free textiles already loved by its shoppers.” 

When:            12:00 sharp. April 12, 2023

Where:      H&M, 33-6 Udagawa-cho, Shibuya-ku, Tokyo 

Google map link here. 

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. 

For more information about PETA’s investigative newsgathering and reporting, please visit
PETAAsia.com or follow the group on TikTok, YouTube, Instagram, Twitter, or Facebook. 

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