‘When Fireworks Fly, Animals Die’: Lunar New Year Festivities Prompt Urgent PETA Pleas

‘When Fireworks Fly, Animals Die’: Lunar New Year Festivities Prompt Urgent PETA Pleas

Kuala Lumpur — Ahead of Chinese New Year celebrations, PETA is blasting sky-high appeals throughout the city urging everyone not to set off fireworks—which cause many dogs and cats to flee in panic—and to help protect companion animals through the holidays and beyond by never giving animals as gifts and always adopting them from local shelters. LAGUNA Media has teamed up with PETA to promote the lifesaving messages on billboards across Kuala Lumpur.

Credit: PETA

“The holidays can be a perilous time for cats and dogs, from being terrorized by fireworks to winding up in shelters after being gifted to someone unwilling or unable to care for them,” says PETA Senior Vice President Jason Baker. “PETA urges everyone to do their part to make this a safe New Year for everyone, and we thank LAGUNA Media for helping to spread these vital messages.”

PETA points out that fireworks displays frequently result in intake spikes at animal shelters—which are often already flooded around the holidays with former “Christmas puppies” and kittens whose families weren’t prepared to care for them. PETA encourages guardians to help keep animal companions safe during fireworks displays by staying home with them and keeping them indoors, closing windows and blinds, and playing their favorite music—and urges those who are ready and able to bring an animal companion into their home to visit their local shelter and adopt a wonderful companion for life, not just for the holidays.

PETA’s “When Fireworks Fly, Animals Die”, “Cats and Dogs Aren’t Toys or Gifts” and “Dear People: Please Only Adopt!” are located at Klang Valley. Photos are available here.

PETA Asia—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.

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