iROO Wins Cold-Hearted Company Award From PETA For Cruel Fur Sales

Singapore — The summer heat is in full swing, but iROO just earned PETA’s Cold-Hearted Company Award for its continued and shameful sale of fur, just months after the opening of the fast-fashion brand’s first outlet store in Singapore, its fifth location nationwide.

“Only a cold-hearted company like iROO would sell clothing that comes from once-living, feeling beings who were likely electrocuted, bludgeoned, gassed, and even skinned alive for their fur,” says PETA Senior Vice President Jason Baker. “PETA is calling on iROO to cut ties with the cruel fur trade and urges kind consumers to shop elsewhere until it does.”

In nature, rabbits are playful animals who will leap into the air with a twist and flick of their feet when they’re happy or excited, and foxes are devoted parents who share the responsibility of raising their pups. But in the fur industry, they often spend their entire lives inside cramped cages—where they frantically pace back and forth, gnaw on the bars, and mutilate themselves—before enduring a terrifying and agonizing death. Others are caught in steel traps, which slam shut on their legs and often cut down to the bone, causing excruciating pain and blood loss. They may suffer for days in these traps.

Hundreds of major companies and brands—including Burberry, Gap, H&M, Mango, Ralph Lauren, Versace, and Zara—have stopped selling fur, and PETA is calling on the public to urge iROO to do the same.

PETA Asia—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal is Someone. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.

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