Take Steps to Save Animals: New PETA Campaign Honours Gandhi’s Commitment to Nonviolence

Take Steps to Save Animals: New PETA Campaign Honours Gandhi’s Commitment to Nonviolence

Kuala Lumpur — Ahead of the upcoming new year, a powerful new PETA message is urging viewers to follow in the spirit of Mohandas Gandhi’s compassion and respect all animals as the thinking, feeling individuals they are by going vegan. LAGUNA Media has teamed up with PETA to promote the message on a 8 billboards in Greater Kuala Lumpur, and Vanakkam Malaysia has donated space on its website to PETA for a web banner.

Called the Mahatma (“Great Soul”), Gandhi taught that nonviolence begins with what we eat. “To my mind,” he said, “I hold that the more helpless a creature, the more entitled it is to protection by man from the cruelty of man.”

PETA’s billboard opposite to Paradigm Mall.

In his total commitment to nonviolence, Gandhi always included animals, stating, “The greatness of a nation and its moral progress can be judged by the way its animals are treated.”

“One can only imagine what Gandhi’s reaction would be to today’s factory farms, where animals are crammed by the thousands inside filthy pens and still conscious when their throats are slit at slaughterhouses,” says PETA President Jason Baker. “More than 75 years after his death, Gandhi’s message of peace continues to inspire the world, and PETA urges everyone to show the same compassion to allby going vegan.”

Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their food-related carbon footprint, and slashes their risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free guide to going vegan is filled with tips to help anyone looking to make the switch.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—points out that Every Animal Is Someone. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.