Companies Pledge to Stop Selling Mohair After Landmark Investigation Revealed Workers Slowly Killing, Mutilating Crying Goats

For Immediate Release:
21 May 2018

Cape Town – A new PETA video exposé of the mohair industry in South Africa – the source of more than 50 per cent of the world’s mohair – prompted Arcadia Group (which owns Topshop), H&M group, Inditex’s apparel brands (including Zara), Gap, Banana Republic, Old Navy, Anthropologie, and Athleta to ban the material. Now, Esprit has announced that it will stop selling the cruelly obtained material by mid-2019, citing its belief in the “humane treatment of animals”. So far, a total of 68 companies, including the following, have made similar pledges to ban mohair:

  • ascena retail group, inc, which owns Ann Taylor, Lane Bryant, Justice, and other brands, with over 4,800 stores throughout North America
  • Bestseller Group, which owns brands including Vero Moda and Noisy May
  • Chico’s FAS, Inc., which owns Chico’s, White House Black Market, and Soma
  • Colovos
  • Daniel Cremieux
  • Destination Maternity
  • Express
  • Fat Face
  • Lazy Oaf
  • Mango
  • Marks & Spencer
  • Monsoon and its sister brand, Accessorize
  • New Era Cap Co.
  • Next
  • com
  • Primark
  • Reformation
  • rue21
  • Tom Tailor Group
  • The White Company

“Gentle baby goats were left torn up and bloody, all for mohair sweaters and scarves,” says PETA Vice President of International Campaigns Jason Baker. “Compassionate companies are acting swiftly to cut ties with this egregiously cruel industry, and PETA is calling on all retailers still peddling mohair items to follow their lead.”

PETA’s eyewitness investigation reveals that goat kids cried out in fear as they were shorn for the first time. Shearers – who are paid by volume, not by the hour – worked quickly and carelessly, leaving the animals cut up and bleeding. Workers roughly stitched them up without giving them any pain relief. And unwanted goats died in agonising ways: one worker slowly cut the throats of fully conscious goats with a dull knife and then broke their necks, hacking one animal’s head right off. Other goats were hauled to an abattoir, where they were electrically shocked, hung upside down, and slashed across the throat. These animals are also highly susceptible to cold temperatures, and shearing robs them of their natural insulation. The eyewitness was told that, on some farms, 80 per cent of goats have died after shearing.

PETA – whose motto reads, in part, that “animals are not ours to wear” – has asked law-enforcement agencies to investigate and file charges, as appropriate, for potential violations of South Africa’s Animals Protection Act, 1962.

Broadcast-quality video footage and high-res images are available upon request. For more information, please visit