Top Makers of Alcohol, Soft Drinks, Candies, Condiments to Stop Force-Feeding, Starving, Poisoning, Killing Thousands of Animals in Tests

For Immediate Release:
August 21, 2018

Tokyo — Following appeals from PETA U.S., nine major Japan-based food and beverage companies, with annual global sales totaling more than US$70 billion, have recently agreed to implement new policies banning the use of animals in cruel experiments to establish product marketing claims that aren’t required by law, sparing thousands of animals’ lives each year.

The nine companies are as follows:

  • Asahi Group Holdings, Ltd.: a global beer, spirits, soft drinks, and food company whose products include Asahi Super Dry and Peroni beers
  • Ezaki Glico Co., Ltd.: a leading confectionary company that does business in more than 30 countries
  • Kewpie Corporation: Asia’s largest producer of mayonnaise and dressing products, which include a vegan mayonnaise
  • Meiji Holdings Co., Ltd.: the fourth-largest confectionary company in the world and the largest chocolate brand in Japan
  • Nissin Foods Holdings Co., Ltd.: the corporate owner of Top Ramen, the largest instant ramen brand with vegetarian flavors in national distribution in the U.S.
  • Sapporo Holdings Ltd.: the oldest beer brand in Japan, which produces the best-selling Asian beer in the U.S.
  • Satake Corporation: an international food-processing company, which is the owner of Magic Rice and Magic Pasta brands
  • Suntory Holdings: the world’s third-largest producer of distilled beverages, whose brands include Jim Beam, Maker’s Mark, Cruzan Rum, Hornitos Tequila, and EFFEN and Pinnacle vodkas
  • Toyo Suisan Kaisha, Ltd.: the corporate owner of Maruchan, the largest North American producer of instant ramen noodles

In deadly tests previously conducted or commissioned by these companies each year, experimenters restrained thousands of mice, rats, and hamsters in tubes; force-fed and starved them; injected them with drugs, chemicals, alcohol, and cancer cells; hung them by the tail; made them stand on hot plates; forced them to run on treadmills and swim until they were exhausted; exposed, cut off, and electrocuted their nerves; broke their necks; and ultimately killed and dissected them.

In letters to the companies, PETA U.S. pointed out that since all the tests involved common food ingredients with no toxicity concerns, studies could have been safely conducted using humans—and numerous such studies have already been conducted and published.

“These nine companies did the right thing in ending cruel animal experiments,” says PETA Vice President of International Campaigns Jason Baker. “All food businesses should embrace modern, animal-free research methods and stop harming animals in tests to make product health claims that aren’t required by law.”

These companies join a growing list of major corporations—including Barilla, The Coca-Cola Company, General Mills, House Foods, ITO EN, James White Drinks, Kikkoman, Lipton, Ocean Spray, PepsiCo, POM Wonderful, Riken Vitamin, T. Hasegawa, Welch’s, and Yakult Honsha—that have worked with PETA and its affiliates to end animal tests.

PETA U.S.’ correspondence with the nine companies is available upon request. For more information, go to PETA.org.