MEDIA ALERT – MEDIA ALERT – MEDIA ALERT
ANTI-WOOL ‘GRIM REAPER’ TO DECLARE, ‘FOREVER 21: MORALLY BANKRUPT’
PETA Urges Beleaguered Company to Ditch Wool to Save Itself
What: On the heels of reports that Forever 21 is filing for bankruptcy, a black-robed PETA “Grim Reaper” holding a “bloodied, sheared “sheep” will descend on the Forever 21 store in Mapo-gu, Seoul, with a message from the underworld: “Forever 21: Morally Bankrupt!” The reaper will urge shoppers to avoid the brand until it agrees to stop selling wool.
The haunting Halloween-themed spectacle follows numerous PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool and a source of wool used by Forever 21. Recent video exposés show workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals, all for wool sweaters, coats, and scarves. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.
“When today’s compassionate consumers are flocking to buy cruelty-free clothing, it’s no surprise that a chain that profits from the pain of mutilated sheep is struggling,” says PETA Senior Vice President of International Campaigns Jason Baker. “PETA is calling on all shoppers to steer clear of Forever 21 until it does the right thing for animals and its own bottom line and ditches wool.”
Where: Forever 21, Myeong-dong 2-ga 31-1 M-plaza, Jung-gu, Seoul (Google Maps link)
When: Wednesday, October 30, 12 noon–1 p.m.
Your coverage is invited.
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. The group has repeatedly shown that hitting sheep in the face with metal clippers, stomping on them, smashing their heads into the floor, and other abusive acts are standard practice in the global wool industry. Broadcast-quality video footage from PETA’s exposés is available upon request.
For more information, please visit PETAAsia.com.