Jordanian Boxing Champion Reveals How Cruelty-Free Fare Fuels Her in the Ring

For Immediate Release:
April 2, 2018

Amman – Dressed in all-black training gear and gazing proudly into the camera, Jordanian boxing champion and Nike brand ambassador Arifa Bseiso stars in a new ad for PETA that proclaims, “Knock Out Cruelty. Go Vegan!

“Arifa Bseiso is living proof of the strength and energy that can come from vegan eating,” says PETA Vice President Jason Baker. “PETA is proud to have her in the animals’ corner, where she’s inspiring people around the world to give healthy, humane meals a try.”

Bseiso is passionate about speaking up for animals. “My veganism is simple,” she explains. “No one should die just so I can eat meat. I am a vegan because I don’t want to contribute to animal suffering.” Like other vegan athletes, she also discovered the health benefits of leaving animal products off her plate: “I feel healthier and stronger, and my skin is the best it’s ever been. I am glowing from the inside out. … I can’t believe it took me this long to go vegan!”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that in addition to sparing many animals a year daily suffering and a terrifying, violent death, every person who goes vegan also reduces his or her risk of suffering from heart disease, diabetes, obesity, and cancer. Vegan meals are also kinder to the environment, as raising animals for food is a leading cause of water pollution and land degradation, and the United Nations has concluded that a global shift towards vegan eating is necessary to combat the worst effects of climate change.

Bseiso joins a growing list of athletes – including British boxers David Hayes and Nathan Cleverly, welterweight champion “Sugar” Shane Mosley, and American boxers Maureen Shea and Marlen Esparza – who have teamed up with PETA or its affiliates to promote kindness to animals.

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