The Group’s Earth Day Message: Fight Climate Change: Go Vegan’
For Immediate Release:
April 20, 2015
Beijing — Just two days before Earth Day, model Kelly Chin stripped down to little more than bodypaint to pose for a stunning new ad for People for the Ethical Treatment of Animals (PETA) Asia. In the ad, Chin’s nearly naked body is painted with Earth’s oceans and continents as she holds a sign that reads, “Fight Climate Change: Go Vegan”—part of PETA Asia’s effort to draw attention to the fact that animal agriculture is one of the leading causes of climate change and a major contributor to resource depletion, pollution, and world hunger.
“I hope this Earth Day, people will get the message that meat production has a devastating impact on the environment,” says Chin. “With so many alternatives to meat available, it’s easier than ever to enjoy great food while saving animals and the planet.”
According to the United Nations, raising animals for food is “a top contributor to the most serious environmental problems, at every scale from local to global.” The meat industry is a major producer of the greenhouse-gas emissions that cause climate change. PETA Asia—whose motto reads, in part, that “animals are not ours to eat”—encourages anyone who is concerned about the environment to go vegan.
Animal agriculture also causes the daily suffering of billions of animals who are raised to be killed for food. Cows, pigs, chickens, and other animals raised for their flesh are dehorned and debeaked and have their teeth, tails, and testicles cut off—all without being given any painkillers. They are crammed into crowded, filthy enclosures and denied everything that is natural and important to them. At the slaughterhouse, animals are routinely hung upside down, have their throats cut, are skinned alive, and are scalded to death while they’re still conscious.
The ad was shot by fine-art artist and portrait photographer Mei Le, who often makes a public appearance in his signature red robe. His artwork includes videos and installations, and he’s shot renowned figures such as designer Frank Gehry. The bodypainting was done by Nina Faye Griffee from Face Slap.
For more information, please visit PETAAsiaPacific.com.