PETA Investigation Reveals Rough Handling and Violent Killing of Cashmere Goats in World’s Top Cashmere Exporters, China and Mongolia

For Immediate Release:
May 14, 2019

Ulaanbaatar — A horrifying PETA video exposé of the cashmere industries in China and Mongolia shows gentle goats crying out in pain and fear as their hair is torn out. When they’re no longer profitable, their throats are slit in slaughterhouses. China produces 70% of the total global supply of raw cashmere, and Mongolia produces 20% of the world’s supply.

PETA’s investigation, which is the first of its kind and encompasses cashmere farms and slaughterhouses in the two countries, shows workers holding down frightened goats and twisting their limbs as they tear out their hair using sharp metal combs. Goats left with bloody cuts from the process received no pain relief or veterinary care—one worker simply poured rice wine into an animal’s wound. At slaughterhouses, goats deemed no longer profitable were left to bleed out, enduring slow, agonizing deaths. In China, workers hit them in the head with a hammer in an attempt to stun them. And in Mongolia, workers dragged them by one leg onto the slaughterhouse floor before slitting their throats in full view of other goats. Some were seen still moving a full two minutes afterward. H&M—the second-largest clothing retailer in the world—has agreed to ban “conventional” cashmere (the only kind that it sells) as a result of the investigation.

“Timid goats suffer immensely as their hair is yanked out and their throats are hacked at with knives, all for cashmere coats and scarves,” says PETA Senior Vice President Jason Baker. “PETA is calling on shoppers worldwide to reject cruelty to animals by leaving all cashmere items on the rack.”

Cashmere also has the highest negative environmental impact of any animal-derived fiber. Goats have voracious appetites, and because they consume the roots of plants (which prevents regrowth), fragile grasslands are turning into deserts. A study has shown that 80% of vegetation loss in Mongolia is the result of overgrazing.

PETA (whose motto reads, in part, that “animals are not ours to wear”) notes that warm, stylish vegan options—including bamboo, Tencel, hemp, modal, viscose, organic cotton, and soy cashmere—are widely available.

Photographs and broadcast-quality video footage from the investigation are available upon request. For more information, please visit