‘Business Sabotage’? Realistic Chicken Truck to Tour City After Authorities Reject Parking Permits

 What:             Authorities called it “.” Following its launch outside eateries in Petaling Jaya last week, “Hell on Wheels”—PETA’s life-size, hyper-realistic chicken transport truck covered with images of real chickens crammed into crates on their way to slaughter—will head to Petronas Towers on Tuesday to confront pedestrians with powerful visuals encouraging people to go vegan. Since parking permits for the truck were rejected across Kuala Lumpur on the grounds that its presence would disrupt restaurants’ business, the display will instead be touring around the city .

“Every chicken sandwich was once a thinking, feeling being who lived in misery and died a terrifying, violent death,” says PETA Asia President Jason Baker. “PETA’s Hell on Wheels truck is an appeal to anyone who eats chickens or eggs to remember that these industries are cruel to birds and that the only kind meal is a vegan one.”

Where:           Petronas Twin Towers, Kuala Lumpur City Centre, 50088 Kuala Lumpur (see the Google Maps link here)

When:            Tuesday, 7 April, 12 noon

Interviews will be available on-site and remotely.

Photo: PETA

Why:               Chickens form complex social structures, dream when they sleep, and worry about the future, just as humans do. Yet in the meat industry, chickens are confined by the tens of thousands to severely crowded, filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. Hens used for egg production are crammed together inside wire-floored cages where they don’t even have enough room to spread their wings. At slaughterhouses, mechanised blades slit their throats—often while they’re still conscious—and many are scalded to death in de-feathering tanks. PETA’s How to Go Vegan guide can help anyone thinking of making the switch.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.

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