Companies Cut Ties With HKTVmall Over Owner’s Grisly Decapitation Experiments on Animals

Hong Kong — Meal delivery service Fitasty has cut ties with HKTVmall following a PETA campaign calling on its parent company, Hong Kong Technology Venture Company Limited (HKTV), to end  horrific decapitation experiments on sheep and pigs.

Fitasty is the second company to sever ties with HKTVmall, following Pawfect Reborn, a companion animal health product supplier, which also removed its products from the popular online shopping portal.

Fitasty cited “respect for life and values,” and Pawfect Reborn said its decision was “solely about our conscience and beliefs,” adding “the boundaries of scientific exploration should always be defined by reverence for life.”

PETA supporters rallied outside of HKTV headquarters earlier this month to push the company to end its experiments on animals. (Credit: PETA Asia)

“Fitasty and Pawfect Reborn made the right choice in distancing themselves from HKTV’s ghastly experiments,” says PETA Asia President Jason Baker. “PETA calls on HKTV to stop tormenting animals in horrific experiments, and until then, urges other business partners to reconsider their relationships with HKTVmall.”

Pigs recognize their own names and sleep together in “pig piles” with their closest friends, and sheep can remember 50 different faces and leap with excitement when they see their family. But in an HKTV-funded foreign laboratory, they are dismembered, decapitated, and kept alive for as long as seven hours in terrifying “exploratory” experiments. The company’s board admits that the procedures are exploratory and offers “no assurance” of future benefits, despite plans to continue investing tens of millions of Hong Kong dollars every year in the project.

HKSAR Government Department of Health has also confirmed that these experiments were not conducted within Hong Kong, raising serious questions about transparency, ethics, and oversight. PETA is rallying its members and supporters to boycott HKTVmall and calls on HKTV to permanently end these experiments.

PETA Asia—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.

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