Dancing ‘Cow’ to Celebrate Lunar New Year in Chinatown Tomorrow

Manila — Because the Chinese New Year will celebrate bovines in a few days, a People for the Ethical Treatment of Animals (PETA) “cow” will visit Binondo tomorrow, holding a sign that reads, “Make It a Good Year for Cows: Go Vegan,” in order to encourage people to make the new year compassionate and happy for everyone.

Passersby will be reminded that cows raised and killed for the meat and dairy industries are capable of feeling joy, love, pain, and fear—just as humans, cats, dogs, and other animals are—and that they don’t want to die for humans to have a fleeting taste.

Where:           In front of Carriedo Fountain, Ongpin Street, Chinatown

When:             Wednesday, February 10, 12 noon sharp

“The Year of the Cow is the perfect time to start practicing compassion for cows and other animals by going vegan and leaving meat and dairy off your plates,” says PETA Senior Vice President Jason Baker. “With everything from vegan caldereta and mechado to soy and coconut milks to dairy-free cheese and ice cream available across the Philippines, PETA is calling on everyone to make the switch to cruelty-free eating today.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. Many die of dehydration or heat exhaustion. At some slaughterhouses, animals’ spinal cords are severed and they are left to suffer for several minutes before their throats are cut. Even in slaughterhouses in which animals are supposed to be stunned before they’re killed, many cows are still alive when they are hacked apart.

In the dairy industry, cows are genetically manipulated to produce 10 times more milk than their own calves can drink. In many cases, their swollen udders become badly infected, and blood and pus end up in their milk. Calves are taken away from their mothers shortly after birth, which causes cows and their babies extreme distress, and male calves are killed within a few days of birth. A cow’s natural lifespan is approximately 20 years, but female cows used by the dairy industry are typically killed after about five years.

Your coverage is invited.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview.

For more information, please visit PETAAsia.com or follow the group on TwitterFacebook, or Instagram.