From Aquaculture to Animal Advocacy? PETA Offers to Buy Scandal-Plagued Startup eFishery’s Online Presence

Following the spectacular collapse of Indonesian aquaculture startup eFishery—and with founder Gibran Huzaifah currently facing up to 10 years in prison after admitting to inflating the company’s financial reports—PETA sent a letter today to Huzaifah, offering to bail him out on at least one front. PETA is proposing to pay $1,000 to acquire the company’s website and social media accounts—which it would use to promote vegan eating.

“Redirecting eFishery’s online presence toward vegan resources could help spare countless animals and show that an ethical course correction is always possible, even after corporate failure,” says PETA Asia President Jason Baker. “PETA is encouraging Gibran Huzaifah to let something positive emerge from his platform and is eager to help people move away from an industry that isn’t so great for fish or, as it turns out, investors.”

PETA notes that fish have long memories, sing to each other, and share knowledge—yet more fish are killed for food each year than all other animals combined. More than half of all the fish consumed each year are now raised on aquafarms where fish spend their entire lives in cramped, filthy enclosures, and many suffer from parasitic infections, diseases, and debilitating injuries. Conditions on some farms are so horrendous that many fish die before farmers can kill and package them for food.

PETA Asia—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.

PETA’s letter to Huzaifah follows.

Gibran Huzaifah
Founder
eFishery

Dear Mr. Huzaifah,

We at People for the Ethical Treatment of Animals (PETA) have been following your story with great interest and a great sense of opportunity.

Following the discovery that eFishery’s financial reports were inflated, and with the company’s future now uncertain, we want to help make sure that what you built does not go entirely to waste.

PETA is offering USD 1,000 to acquire eFishery’s website and social media accounts. We plan to put them to good use—teaching people how to eat vegan, reduce their environmental footprint, and move away from an industry that, as it turns out, wasn’t so great for fish or investors.

Amid the chaos, this is one thing still within your control—what your legacy stands for. The eFishery platform you built to feed fish can now help free them.

PETA’s vegan education campaigns have reached millions worldwide, helping people choose meals that are better for animals, the environment, and public health. Redirecting eFishery’s online presence toward this goal would send a clear message: even after corporate collapse, ethical change is still possible.

Our offer is sincere and immediate. We’re looking forward to hearing from you.

Yours truly,

Jason Baker
President
PETA