MEDIA ALERT – MEDIA ALERT – MEDIA ALERT
GRIM REAPER TO HAUNT FOREVER 21 WITH HALLOWEEN MESSAGE: SHEEP SUFFER FOR WOOL
PETA Protest Will Horrify Seoul Shoppers
What: On Wednesday, a black-robed PETA “Grim Reaper” will descend on the Forever 21 store in Mapo-gu, Seoul, with a message from the underworld: “Sheep Suffer for Wool.” The scary reaper will urge shoppers to avoid the brand until it agrees to stop selling wool.
The bone-chilling spectacle follows numerous PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool and a source of wool used by Forever 21. Recent video exposés show workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.
“Even the Grim Reaper has nothing on the wool industry when it comes to terror. Sheep are beaten and mutilated for wool sweaters, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” says PETA Senior Vice President of International Campaigns Jason Baker. “PETA is calling on caring people to be kind to sheep by choosing only wool-free, vegan apparel.”
Where: Forever 21, Myeong-dong 2-ga 31-1 M-plaza, Jung-gu, Seoul (Google Maps link)
When: Wednesday, October 30, 12 noon–1 p.m.
Your coverage is invited.
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. The group has repeatedly shown that hitting sheep in the face with metal clippers, stomping on them, smashing their heads into the floor, and other abusive acts are standard practice in the global wool industry. Broadcast-quality video footage from PETA’s exposés is available upon request.
For more information, please visit PETAAsia.com.