HARRY POTTER KNITWEAR FIRM BANS CASHMERE FOLLOWING PETA INVESTIGATION

Lochaven of Scotland Adopts Cashmere-Free Policy, Launches New Vegan Products

For Immediate Release:
July 18, 2019

London — Following discussions with PETA U.S., Lochaven of Scotland—a Scottish knitwear company and the original supplier of the Hogwarts uniforms worn in the Harry Potter movie series—has just banned cashmere from its Hogwarts merchandise and other products.

A recent PETA video investigation conducted on cashmere farms and in slaughterhouses in China and Mongolia—the two countries responsible for 90% of the world’s cashmere production—showed workers pinning down crying goats as their legs were bent and their hair was torn out with sharp metal combs. In China, goats deemed no longer profitable were slaughtered after workers hit them on the head with a hammer in an attempt to stun them. And in Mongolia, workers dragged them by one leg onto the slaughterhouse floor before slitting their throats. Some animals were recorded moving for minutes afterward.

“Timid goats suffer immensely as their hair is yanked out and their throats are hacked at with knives, all for cashmere coats and scarves,” says PETA Senior Vice President Jason Baker. “Lochaven of Scotland has just stood up to cruelty to animals in a huge way, and PETA is calling on all other clothing companies worldwide to follow its compassionate, business-savvy lead and go cashmere-free.”

In addition to banning cashmere, Lochaven of Scotland is also offering several new items made with all-vegan, synthetic fibre and has reduced the wool content of certain popular items. Later this year, the company will also be launching a range made from 100% animal-free fibre with a popular Japanese brand. PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. The group notes that while cashmere has the highest environmental impact of any animal-derived fiber, widely available vegan options—such as bamboo, Tencel, hemp, modal, viscose, organic cotton, and soy cashmere (which is a waste byproduct of the production of soy foods)—are warm, stylish, and eco-friendly.

For more information, please visit PETAAsia.com.

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