HKTV’s Grisly Experiments on Animals to be Challenged by Shareholder PETA at Annual General Meeting
——Media Invite——
What: After purchasing shares in Hong Kong Technology Venture Company Limited (“HKTV”), a PETA representative will attend the company’s Annual General Meeting on Tuesday to confront executives over plans to continue investing at least HK$50 million per year on horrific experiments in which pigs and sheep have their heads and limbs cut off and kept alive for up to 7 hours and 46 hours respectively. The question submitted by PETA is available here. Outside the meeting, a PETA supporter dressed as HKTV Founder and CEO Ricky Wong will hold a “decapitated animal head” along with a giant “syringe” and blood-stained “knife” to call attention to the disturbing experiments funded in part from revenue generated by consumer purchases on HKTVmall.
“Decapitating and dismembering animals and forcing their body parts to stay alive for hours sounds like grisly science fiction, but that’s exactly what happens in disturbing experiments funded by HKTV,” says PETA Campaigner Jackie Tang, who will attend the company’s Annual General Meeting. “PETA is calling on HKTV to immediately end these experiments and adopt humane, human-relevant research methods that leave animals in peace and actually benefit human lives.”
Where: Outside HKTV headquarters, 1 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong (Google Map location)
When: Tuesday, 2 June 2026, 9:00 a.m. (Before HKTV’s Annual General Meeting at 10:00 a.m.)
Interviews will be available on-site and remotely. Photos of the event will be available here after 1 p.m. on Tuesday.
An immobilised pig, not affiliated with HKTV’s experiments, awaits the administration of an infusion in a jugular catheter.
Credit: Carlota Saorsa / HIDDEN / We Animals
Why: Pigs recognise their own names and sleep together in “pig piles” with their closest friends, and sheep can remember 50 different faces and leap with excitement when they see their family—but in HKTV-funded experiments, these thinking, feeling animals are chopped up and decapitated in terrifying tests. The company’s own board admits that the research is purely exploratory, highly speculative, and offers “no assurance” of future clinical benefits to humans—despite plans to continue investing tens of millions of Hong Kong dollars every year into the project. Hong Kong Special Administrative Region Government Department of Health has also confirmed that these experiments were not conducted within Hong Kong, raising serious questions about transparency, ethics, and oversight.
PETA is calling on HKTV to immediately cease and permanently prohibit these experiments on animals. At least three companies—cosmetics giant Lush Asia Limited, companion animal health product company Pawfect Reborn, and nutritional product company Fitasty—have issued public statements cutting ties with HKTVmall over this issue.
PETA – whose motto reads, in part, that “animals are not ours to experiment on” – points out that when it comes to the ability to feel pain, hunger, and thirst, a sheep is a dog is a boy. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.
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