HKTV’s Grisly Experiments on Animals to Receive ‘Bloody’ PETA Response on Friday

What:             On Friday, PETA supporters dressed as pigs and sheep will languish in a pool of “blood” outside Hong Kong Technology Venture (HKTV) headquarters—the parent company of HKTVmall—to condemn the technology group’s years of horrific experiments in which dozens of animals have been decapitated, dismembered, and kept alive for up to seven hours.

                        “HKTV’s disturbing head and limb severing experiments are straight out of a horror film, and they must be stopped before another animal endures a terrifying and prolonged death,” says PETA Asia President Jason Baker. “Experiments on animals overwhelmingly fail to benefit human health, and PETA is urging everyone to speak out against this cruelty by refusing to buy products from HKTVmall until HKTV bans these experiments.”

Where:          Outside HKTV headquarters, 1 Chun Cheong Street, Tseung Kwan O Industrial Estate (Google Map location)

When:           Friday, 10 April, 12 p.m.

Interviews will be available on-site and remotely. Photos of the event will be available here after 3 p.m. on Friday.

A pig used in animal experiment (for illustration purposes only) Credit: PETA

Why:              Pigs recognise their own names and sleep together in “pig piles” with their closest friends, and sheep can remember 50 different faces and leap with excitement when they see their family—but in HKTV’s laboratories, these thinking, feeling animals are chopped up and decapitated in terrifying “exploratory” experiments. The company’s own board admits that the research is highly speculative and offers no assurance of future benefits—despite plans to continue investing tens of millions of Hong Kong dollars every year into the project. HKSAR Government Department of Health has also confirmed that these experiments were not conducted within Hong Kong, raising serious questions about transparency, ethics, and oversight.

PETA urges everyone to boycott HKTVmall and to call on HKTV to immediately cease and permanently end all experiments on animals.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—points out that Every Animal Is Someone. For more information, please visit PETAAsia.com or follow PETA on X, Facebook, or Instagram.

#