‘I’m ME, Not MEAT,’ Proclaims Pig on New Billboard

For Immediate Release:
June 16, 2020

‘I’m ME, Not MEAT,’ Proclaims Pig on New Billboard

With Pig-Meat Exports on Taiwan’s Horizon, PETA Ad Urges Diners and the Government to See Pigs as Individuals and Go Vegan

Taipei — As Taiwan prepares to begin exporting pork for the first time since 1997’s foot-and-mouth disease outbreak, PETA has launched a giant pro-pig billboard that encourages people to see all animals as individuals and leave them off their plates.

“Intelligent, playful pigs are unique individuals who value their own lives and don’t deserve to be killed for a fleeting taste of flesh,” says PETA Senior Vice President Jason Baker. “PETA is urging everyone to stick to animal-free meals.”

In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down—sometimes while still conscious—and bled to death.

The World Health Organization has confirmed that eating bacon, hot dogs, and other processed meats can cause cancer. Every person who goes vegan saves the lives of nearly 200 animals each year and reduces their own risk of suffering from heart disease, obesity, cancer, diabetes, and numerous other health issues.

The billboard is located at No. 1, Section 5, Zhongxiao East Road, Xinyi District, Taipei.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETAAsia.com or follow the group on Twitter, Facebook, or Instagram.