Japanese Tourists Visiting Hawaii Targeted With PETA’s Festive ‘Tofu Never Caused a Pandemic’ Billboard

Group Urges People to Eat as if Everyone’s Life Depends on It, Because It Does: Meat Is Linked to Infectious Diseases

Hawaii, U.S. — With Christmas just a week away and many Japanese nationals traveling to Hawaii for the holidays, PETA has launched a festive billboard campaign in Daniel K. Inouye International Airport featuring a jolly block of tofu along with the message “Tofu Never Caused a Pandemic. Try It for the Holidays” to highlight the meat industry’s link to deadly zoonotic diseases like COVID-19 and to urge people to keep everybody safe this holiday season by going vegan.

The ads can be found at baggage claim belts 6, 8, 9, 11, 18, 21, 23, 25, 28, and 30 as well as at the Mauka airside exit at Terminal 1.

More images are available here.

“PETA’s festive ad shares the important reminder that whether you’re at home or relaxing on the beach for the holidays, you can help protect everybody from future pandemics by making a simple change in the way you eat,” says PETA Senior Vice President Jason Baker. “With over 2,000 people dead in Japan from a disease that’s been linked to consuming animals, the time to ditch meat and switch to eating tofu—which was created in Japan—and other versatile vegan foods is now.”

PETA’s motto reads, in part, that “animals are not ours to eat,” and the group opposes speciesism, a human-supremacist worldview. For more information, please visit PETAAsia.com or follow the group on Twitter, Facebook, or Instagram.