Life in Lockdown! PETA Launches Thought-Provoking International Billboard Campaign in Singapore

Singapore – As the country is still reeling from the latest COVID-19 spike, PETA is asking that Singaporeans allow lockdowns to end for other species: caged birds.  New billboards from the animal rights group urge shoppers never to buy birds from markets or pet stores – because “life in a cage is no life at all”.

PETA’s two billboards in Singapore, donated by The Perfect Media Group, can be seen in Chinatown (directly facing the Chinatown MRT station) and from the Queensway Shopping Centre (on Alexandra Road, at the intersection with Jalan Bukit Merah). See Google Maps for the locations here and here.

The ad will also soon launch in the Philippines, Thailand, India, Germany, and the US, among other locations.


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Photographs of the billboards are available upon request.

“Without hope that their lockdown will end, many captive birds tear out their feathers, cry out, and even collapse from anxiety,” says PETA Senior Vice President Jason Baker. “With these billboards, PETA is asking people to recognise birds not as decorative objects but as individuals.”

In nature, birds engage in social activities, such as taking sand baths, playing hide-and-seek, dancing, building nests with their mates, and nurturing their young. But when they’re caged, these vibrant animals become depressed and withdrawn. They often over-preen to the point of mutilation. Some people force birds to endure painful wing-clipping so that they can’t fly away – yet flying is as natural and important to birds as walking is to humans. When birds are captured and packed into small boxes for shipping, many die in transit, usually from broken wings and legs, thirst, hunger, and stress.

PETA – whose motto reads, in part, that “animals are not ours to use for entertainment or abuse in any way” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.