MEDIA ALERT – MEDIA ALERT – MEDIA ALERT
PETA Will Reveal How Birds Are Hit, Shocked, Killed, Plucked, and Skinned for Retailers’ Ostrich-Leather Bags and Couches
What: These “ostriches” want their skin back. PETA’s life-size “ostriches” will stand guard outside the Hermès store in the Greenbelt shopping mall on Thursday with signs proclaiming, “Bag Cruel Ostrich Leather.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—recently released the first-ever exposé of the highly secretive industrial ostrich-slaughter industry, in which young ostriches are kept in barren dirt feedlots until they are trucked to slaughterhouses. The 1-year-old birds are then turned upside down in a stunner, their throats are slit, and their feathers are plucked out, creating the bumpy-textured skin used for Hermès’ handbags.
“Every ostrich-leather bag in Hermès’ stores represents smart, sensitive, and curious young birds who were shocked, slaughtered, plucked, and skinned,” says PETA Vice President of International Campaigns Jason Baker. “PETA is calling on shoppers to steer clear of Hermès’ pockmarked purses and instead choose from the many stylish cruelty-free accessories available from kinder retailers.”
When: Thursday, June 16, 12 noon sharp
Where: Outside the Hermès store in the Greenbelt shopping mall, Makati Avenue (across from the Landmark department store, near Parkway Drive)
Your coverage is invited.
Broadcast-quality video footage from the investigation is available upon request. For more information, please visit PETAAsia.com.