Italian Icon Urged to Swear Off Fur and Choose Compassionate Fashion as She Turns 86
Rome – A special birthday gift is on its way from long-time PETA supporter Stella McCartney to screen icon Sophia Loren, who turned 86 on 20 September: a luxurious, cruelty-free coat from McCartney’s new collection, made with KOBA – the world’s first bio-based faux fur, created exclusively by ECOPEL.
PETA and McCartney hope to inspire Loren to follow the lead of compassionate fashionistas who no longer wear fur. Many of the most influential names in fashion, including Armani, Chanel, Prada, Versace, Furla, and Gucci, have sworn off fur – an industry which Gucci CEO and President Marco Bizzarri has called outdated.
“In the fur industry, animals are beaten, electrocuted, gassed, and even skinned alive for their fur, and we urge shoppers to reject this cruel industry,” says PETA Senior Vice President Jason Baker. “Sophia’s gorgeous birthday gift highlights the impressive high-tech vegan fabrics that are on the market today, so there’s no excuse or justification for using, abusing, and killing animals for fashion.”
A recent PETA investigation into fur farms in Russia – the third-largest producer of fur in the world – found that workers bashed rabbits with a metal pipe and hacked off their heads while they were still conscious, electrocuted chinchillas and broke their necks, and subjected animals to other horrors.
Scientists now warn that as well as being inherently cruel, fur farms could also become reservoirs for future pandemics, as cases of COVID-19 continue to spread rapidly between workers and sick animals on fur farms. The public health risk has prompted the Dutch parliament to vote to close all remaining mink farms in the country within the year. PETA is calling on fashion brands such as Chloé, Dior, Fendi, Hermès, Louis Vuitton, and Valentino to stop selling fur.
PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETAAsia.com or follow the group on Twitter, Facebook, or Instagram.