Iconic Procter & Gamble Brand Earns Spot on the PETA U.S. ‘Beauty Without Bunnies’ List

For Immediate Release:
February 22, 2019

Procter & Gamble’s Herbal Essences has joined the PETA U.S. Beauty Without Bunnies program. The well-known brand has been added to the group’s list of companies and brands that don’t test on animals and will soon feature the “cruelty-free” bunny logo on its packaging.

Herbal Essences’ parent company, Procter & Gamble, has partnered with PETA U.S. for many years to end animal testing in the beauty industry around the world, making notable progress in countries such as China. The company is also collaborating with PETA U.S. scientists on a variety of efforts to replace the use of animals in deadly toxicity testing. PETA U.S. and Herbal Essences will continue to work together to get animal testing banned globally.

“For years, we have been a pioneer in animal testing alternatives,” says Lisa Jennings, Vice President, Global Herbal Essences. “[The PETA U.S.] cruelty-free credentials and logo provide consumers with the assurance they are looking for as they choose their shampoos and conditioners. We’re proud to have passed [the group’s] stringent verification process to join their trusted list of cruelty-free brands.”

“Procter & Gamble has shown a commitment to ending the use of animals in tests wherever and whenever possible and has worked for years to develop and promote non-animal testing methods,” says PETA U.S. Senior Vice President Kathy Guillermo. “PETA is pleased to collaborate with P&G scientists to prevent animals from suffering in deadly tests, and we’re delighted to welcome Herbal Essences to our ‘cruelty-free’ list.”

Procter & Gamble’s work with the PETA International Science Consortium includes coauthoring a paper describing non-animal approaches to assessing respiratory toxicity and participating in a consortium that’s working with the U.S. Food and Drug Administration to gain regulatory acceptance for non-animal tests.

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