PETA’s Festive ‘Tokwa Never Caused a Pandemic’ Billboard Rises in Metro Manila

Group Urges People to Eat as if Everyone’s Life Depends on It, Because It Does: Meat Is Linked to Infectious Diseases

Manila — With Christmas just five weeks away, PETA has launched a festive billboard campaign featuring a jolly block of tofu along with the message “Tokwa Never Caused a Pandemic. Try It for the Holidays” to highlight the meat industry’s link to deadly zoonotic diseases like COVID-19 and urge people to keep everybody safe this holiday season by going vegan.

The billboard, donated by Pitchworks, Inc., can be seen next to Caltex, on the corner of EDSA and Harvard Street (after Kalayaan Avenue along Mercury Drugstore in BGC). See the Google Maps link here.

More billboards, donated by Strongmedia, will rise throughout Metro Manila in the coming weeks.

“PETA’s festive ad shares an important reminder that we can help protect everybody from future pandemics by making a simple diet change,” says PETA Senior Vice President Jason Baker. “With over 7,000 people dead in the Philippines from a disease that’s been linked to consuming animals, the time to ditch meat and switch to eating tokwa and other versatile vegan foods is now.”

A recent PETA investigation showed that blood-soaked markets filled with sick and stressed animals, the same environment COVID-19 is believed to have originated in, are still operating across the Philippines. Previous influenza viruses such as African swine fever and avian flu have originated in pigs and chickens—but never in vegan foods like tofu, which is cheaper than meat, is packed with protein, contains zero cholesterol, and can lower one’s risk of suffering from heart disease, diabetes, cancer, and many other life-threatening health issues.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit, which can be ordered here. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.