Photo Op: iROO to Face Not-So-Jolly Old Saint Nick Over Cruel Fur Sales

What:             Just ahead of Christmas, Santa Claus will make an early stop outside of the iROO store on Qingnian 1st Road to slam the brand for its shameful sales of hats and scarves made with the fur of tormented rabbits and foxes. Bearing a sign reading, “iROO is Ho Ho Horrible to Animals,” the festively dressed PETA supporter will urge the chain to join the hundreds of major companies and brands that have banned fur. 

“Behind every bit of fur on iROO’s shelves is a thinking, feeling being who endured a lifetime of misery and was likely electrocuted, bludgeoned, gassed, or even skinned alive,” says PETA Asia President Jason Baker. “PETA is calling on iROO to cut ties with the abysmally cruel fur trade and urges kind shoppers to steer clear of its stores until then.”

Where:          Outside iROO, No. 2-2, Qingnian 1st Road, Lingya District, Kaohsiung.

When:           Thursday, December 18, 11 a.m.

Interviews will be available on-site and remotely.

Why:            In nature, rabbit communities can reside underground in extensive, complex, engineered burrows, while foxes raise their young in dens. But most animals killed for fur are confined for their entire lives to filthy, cramped wire cages, where they frantically pace back and forth, gnaw on the bars, and mutilate themselves out of extreme stress and frustration before they’re violently killed. Wild animals caught in traps often suffer for days before trappers arrive to shoot, strangle, beat, or stomp them to death.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone. For more information, please visit PETAAsia.com or follow PETA Asia on X, Facebook, or Instagram.

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