Sephora Bans Fur Eyelashes After PETA Push

For Immediate Release:
July 1, 2020

Sephora Bans Fur Eyelashes After PETA Push

World’s Leading Beauty Retailer Takes Action to Prevent Sensitive Minks From Being Caged, Killed, and Skinned

— Following e-mails from more than 280,000 concerned shoppers and a campaign by PETA and its international affiliates, Sephora has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes. The beauty giant now joins Tarte, Too Faced, Urban Decay, and several other brands that know that stealing an animal’s fur is ugly.

“There’s nothing pretty about the fur industry: Whether it’s a pair of false eyelashes or a coat, if you buy a product made of mink, you’re supporting cruelty,” says PETA Senior Vice President of International Campaigns Jason Baker. “PETA celebrates Sephora’s decision to leave mink-fur lashes off its shelves.”

As revealed in PETA’s undercover exposés, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside small wire cages, and many suffer from infections and broken or malformed legs. Some minks even self-mutilate as a result of the intensive confinement, gnawing on their own legs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken. Despite this, Sephora marketed mink eyelashes as “cruelty-free.”

PETA—whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview—is calling on all other brands still selling mink eyelashes to go fur-free.

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