Sheep on New PETA Billboard Near Livestock Export Harbour Say, ‘We Are Not Cargo’

Animal Rights Group Points Out the Dangers of Live Export, Calls For a Total Ban

East London – After a South African court recently gave permission for a Kuwaiti livestock company to ship thousands of sheep to the Middle East, People for the Ethical Treatment of Animals (PETA) has placed new billboards in Pretoria East and East London near the livestock export harbour featuring sheep with a very important message: “We love. We play. We feel pain. We are not cargo. Ban live exports.”

The billboards are located at 1 Lukin Road, near Selborne College, in East London and on Garsfontein Road, near the Woodhill Residential Estate and Country Club, in Pretoria East.

PETA’s latest campaign in South Africa highlights the rampant cruelty aboard the country’s live-export ships, where frightened animals, shipped from the East London Harbour, endure weeks-long voyages in cramped, barren containers and sweltering-hot conditions without fresh air, food, adequate water, or veterinary care. Many die of dehydration, starvation, or disease, while others are trampled to death or drown in their own waste. At their final destinations – usually in countries with weak animal protection laws – the misery continues, and the animals are subjected to unimaginable abuse and cruel slaughter methods.

Transporting live animals thousands of kilometres in such conditions is also a major cause of the spread of zoonotic diseases around the globe – including foot-and-mouth diseases and COVID-19 – making live-export ships a potential breeding ground for the next pandemic.

“PETA’s billboards are there to remind everyone that sheep and other gentle animals suffer immensely in the live-export industry,” says PETA Senior Vice President Jason Baker. “What’s despicable is that despite overwhelming and continued evidence of severe cruelty and dangers aboard live-export ships spanning decades, South Africa still has yet to take action and ban the live export of animals.”

PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any way” – opposes speciesism, which is a human-supremacist worldview.  For more information, please visit or follow the group on Twitter, Facebook, or Instagram.