Subsidiary Joins Nearly 90 Brands That Now Reject the Violent Killing of Badgers for Makeup Brushes

For Immediate Release:
November 7, 2019

Tokyo — After receiving a horrifying video from PETA’s investigation of China’s badger-brush industry, NARS Cosmetics—a high-end cosmetics company and a subsidiary of Japanese company Shiseido—banned the sale of badger-hair makeup brushes.

“No makeup brush is worth tormenting and killing a sensitive wild animal,” says PETA Senior Vice President of International Campaigns Jason Baker. “By banning the sale of badger-hair brushes, NARS is helping PETA push the cosmetics industry in a kinder direction.”

PETA’s investigation revealed that in order to make makeup, paint, and shaving brushes, badgers are captured using snares and other cruel methods, while others are bred and confined to small wire cages on farms before being violently killed. On Chinese badger-hair farms, many animals exhibit behavior patterns indicative of a severe psychological disorder, and on one farm, a badger was missing a leg. Slaughterhouse workers beat screaming badgers over the head with anything that they could find, including a chair leg, before slitting their throats. One animal continued to move for a full minute after his throat had been cut.

Badgers are extremely social animals who, in nature, construct elaborate underground burrow systems, some of which are centuries old and have been inhabited by many generations of the same badger clan. They are fastidious and have separate rooms for sleeping and giving birth as well as designated outside “bathroom” areas.

Procter & Gamble, the parent company of The Art of Shaving, was the first company to ban badger-hair items after the release of PETA’s video, and nearly 90 others have followed suit, including Sherwin-Williams, The Valspar Corporation, Penhaligon’s, and Bob Ross Inc. PETA—whose motto reads, in part, that “animals are not ours to abuse in any way” and which opposes speciesism, a human-supremacist worldview—is now calling on all other companies to do the same.

For more information, please visit