Snakes in Vietnam Inflated to Death for ‘Luxury’ Items in Shocking New PETA Video

LVMH Targeted in Campaign to End Sale of Exotic Skins

Hanoi — A new PETA investigation into a snake farm in Vietnam that supplies snakeskin for use in the global leather industry reveals horrific cruelty to snakes, including sealing off their mouths and anuses with rubber bands and then inflating them with an air compressor, causing them to suffocate. In response to the findings, PETA is calling on LVMH to ban exotic skins and stop profiting from the suffering and death of snakes and other exotic animals.

The video shows a worker standing on a python, apparently in an effort to increase compression, and the snake’s tail was moving during the asphyxiation. Large snakes may take hours, days, or even weeks to die this way, so they could still be alive when their skin is torn off and they’re disemboweled—especially since workers failed to check for vital signs before skinning them.

Before being killed, the snakes are held in cramped, dirty wire cages without water, food, or any enrichment. After learning that many of them had mites, a PETA investigator asked about veterinary care, and a worker replied, “What’s the point [of treating the snakes]? We skin them anyway.” A single farm can kill up to 2,000 pythons a year, and the skins can be made into many leather products that are sold all over the world.

“Rather than exploring lush jungles and swamps and experiencing all the sensory pleasures that they’re so keenly attuned to, snakes used for their skin are kept in filthy cages, blown up like balloons, and even skinned alive,” says PETA Senior Vice President Jason Baker. “PETA is calling on anyone upset by this video not to purchase any items made out of exotic skins.”

PETA also recently obtained new video footage from a farmer demonstrating the slaughter of crocodiles, showing piles of animals with their mouths tied and then wrapped in bags so they couldn’t move. A worker walked on top of them and crudely stunned them, then other workers stabbed them with a metal blade. Despite the attempt to stun them, they were still seen moving as workers attempted to kill them.

PETA US recently threatened to file a consumer fraud lawsuit against Louis Vuitton after its CEO claimed that the animals used in its exotic-skins items are “humanely farmed” even though previous PETA video exposés have revealed the cruel treatment of crocodiles and ostriches in the company’s supply chain. A PETA video exposé featured footage from two farms that supplied skins to LVMH—one kept approximately 5,000 crocodiles in small, concrete enclosures, some narrower than the length of their bodies, and the other packed crocodiles into concrete pits.

A PETA exposé into the largest ostrich slaughter companies in the world, including a then-supplier of ostrich leather to Louis Vuitton, revealed workers forcing terrified ostriches into stun boxes—causing many to fall—and then slitting their throats, as the ostriches next in line watched helplessly. Workers were also observed striking ostriches in the face during transport to slaughterhouses.

PETA and its affiliates—whose motto reads, in part, that “animals are not ours to wear” and which oppose speciesism, a human-supremacist worldview—have exposed cruelty on reptile farms on three continents (Africa, Asia, and North America) and have shown each time that these intelligent, sensitive animals endure imprisonment in squalid conditions and a violent death.

In recent years, numerous top designers—including Chanel, Tommy Hilfiger, HUGO BOSS, Victoria Beckham, and Mulberry—have banned exotic skins, and PETA is calling on LVMH to follow suit.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.