Group’s Move Follows Its Funding of Student Who Conducted Experiments in Which Mice Were Starved, Killed, and Dissected

For Immediate Release:
14 January 2020

Jerusalem – Following discussions with PETA US, Strauss Group – the second-largest food and beverage company in Israel and co-owner of hummus brand Sabra – has adopted a new policy banning laboratory experiments on animals.

In previous deadly tests on animals conducted at The Hebrew University of Jerusalem, an experimenter funded by Strauss Group fed mice a low-fat, high-fat, or ketogenic diet and then starved them for 12 hours before killing and dissecting them. Some animals were starved for 20 hours every day for eight weeks. In a letter to the company, PETA US pointed out that since all the tests involved common food ingredients with no toxicity concerns, studies could have been safely conducted using human volunteers or other non-animal methods – and numerous such studies have already been published.

“Strauss Group did the right thing by ending cruel experiments in which gentle animals are starved, poisoned, and killed and which are irrelevant to human health,” says PETA Senior Vice President of International Campaigns Jason Baker. “PETA is calling on food and beverage companies still clinging to cruel and archaic animal tests to follow Strauss Group’s example and leave these unsavoury practices behind.”

Strauss Group – which is also partnering with an Israeli start-up company to develop laboratory-grown, slaughter-free meat – joins a growing list of dozens of major food companies that have recently worked with PETA US to end animal testing and adopt groundbreaking new policies banning this practice, including Barilla, The Coca-Cola Company, General Mills, The Hershey Company, House Foods, Kellogg Company, Kikkoman, Lipton, Ocean Spray, PepsiCo, POM Wonderful LLC, and Welch’s.

PETA – whose motto reads, in part, that “animals are not ours to experiment on” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit