Sun Li’S Shocking New PETA Video Asks Everyone To Go Fur-Free

Empresses in the Palace Star Tells Potential Buyers What They Need to Know in This 60-Second Video

For Immediate Release:
November 4, 2014

Beijing — As winter weather quickly approaches, Sun Li has the season’s hottest fashion tip: Go fur-free. That’s the message of her compelling video for PETA Asia, which exposes the routine cruelty behind every coat, collar, and cuff made of animal fur. PETA’s tweet of the video is already catching fire on Weibo.

“Every year, millions of animals are killed for their fur, including foxes, raccoons, rabbits, seals, and even cats and dogs,” Li says in the video. “Animals spend their entire lives in crowded, filthy cages … [and] are killed by the cheapest and cruelest methods.” The video reveals some of these methods: Animals are stomped on, electrocuted, and bludgeoned, and some wake up while they’re being skinned alive. Rabbits’ heads are cut off in full view of other rabbits.

That’s why Li—who made sure that every fur coat used in Empresses in the Palace was synthetic—encourages people to keep fur out of their wardrobes.  Many top designers and retailers—including Calvin Klein, Gap Inc., Stella McCartney, Ralph Lauren, Vivienne Westwood, H&M, Zara, and Tommy Hilfiger—are 100 percent fur-free, choosing instead to work with high-tech synthetics, faux fur, hemp, cotton, bamboo, linen, and other animal-friendly fabrics.

Other local and international celebrities who have teamed up with PETA Asia—whose motto reads, in part, that “animals are not ours to wear”—to speak out against fur include Bo-Lin Chen, Annie Yi, Penélope Cruz, Maggie Q, P!nk, and Yang Mi.

A broadcast-quality version of the video can be downloaded here. For more information, please visit You can also keep up to date with PETA by following us at or