New Pro-Animal Policy Will Lock Out Captive Cetacean Displays After Talks With PETA U.S.

For Immediate Release:
December 26, 2019

Tokyo — Three years ago, TripAdvisor took a bold step in ending its promotion of elephant rides, tiger encounters, “swim with dolphins” excursions, and many other animal attractions. Now, the company has announced that it will no longer sell tickets to any attraction that breeds or imports captive cetaceans for public display, the most well-known of which is the Okinawa Churaumi Aquarium. TripAdvisor plans to have the policy fully implemented by the end of this year, according to the company’s blog.

The move follows a consultation process that involved PETA U.S. TripAdvisor has stated that the goal of its policy is to help ensure that the current generation of cetaceans in captivity is the last.

“TripAdvisor has officially rejected tourism to marine mammal prisons like the Okinawa Churaumi Aquarium, where sensitive, complex, far-ranging aquatic animals are kept in cramped tanks,” says PETA Senior Vice President of International Campaigns Jason Baker. “TripAdvisor is rightly rejecting animal-exploiting operations, and PETA is calling on tourists and all other travel companies to do the same.”

In nature, dolphins can swim up to 100 kilometers per day, can dive to depths well over 300 meters below the ocean’s surface, and maintain dynamic relationships within large social networks. They navigate by echolocation, but in captivity, the reverberations from their own sonar bounce off the walls, which can drive them insane.

Other attractions that TripAdvisor will stop selling tickets to include Kamogawa Sea World, Yokohama Hakkeijima Sea Paradise, the Enoshima Aquarium, and Maxell Aqua Park Shinagawa.

TripAdvisor joins a long list of companies—including British Airways, Virgin Holidays, and United Airlines—that have stopped promoting dolphin shows.

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit