Two Scoops of Kindness: PETA Asia’s ‘Nice Cream’ Event Is Sweet to Cows

Hong Kong – It’s a fundraiser with a twist! To celebrate the Year of the Ox, PETA Asia is teaming up with vegan gelato brand HARMONY for “Compassion for Cows”, a fundraising initiative that will take place from 13 to 28 March. The cherry on top? Half of all proceeds from sales of HARMONY dairy-free ice cream at six local cafés will be used to support PETA Asia’s work to protect cows and other animals.

HARMONY makes plant-based, small-batch gelato in decadent flavours such as dark chocolate, pistachio, mango, and more. Made with cashew milk and almond milk, it has all of the creamy sweetness—but none of the cruelty—of dairy-based ice cream.

Get the scoop at these participating locations:

“The dairy industry is anything but sweet to mother cows, whose babies it steals away so it can sell their milk,” says PETA Asia Senior Vice President Jason Baker. “But with delicious vegan nice cream from companies like HARMONY, kind people can have their ice cream and help cows, too.”

In the dairy industry, workers artificially inseminate cows by inserting an arm into the rectum and a metal rod into the vagina. Male calves are often slaughtered for veal, and females are eventually sentenced to the same fate as their mothers and then killed when their milk production wanes.

Each person who goes vegan saves nearly 200 animals every year, shrinks their carbon footprint, and helps prevent future pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food. And since up to 90% of Asians suffer from lactose intolerance – a condition that can cause gas, nausea, cramps, bloating, and diarrhoea – dairy-free ice cream is sweet to Hong Kong residents, too!

PETA Asia – whose motto reads, in part, that “animals are not ours to abuse in any way” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.